With the acceleration of digitization and high levels of accessibility in today’s age, digital marketing has become the cornerstone to any business, irrespective of its size and product offerings, to brand build, create awareness and attract new custom. This Digital Marketing landscape will continue to grow at a rapid pace to face new challenges and opportunities within the digital age.
This programme seeks to empower a new generation of digital marketers that are of high demand with the skill set to maximise and leverage on high effective platforms and adapt to new technologies.
Students, Job Seekers, Adult Learners or anyone whom have interest in online business, e-commerce, marketing products and services via online and other industries.
On successful completion of this course, the learner will be able to:
1. Explain the role and importance of digital marketing in a rapidly changing business landscape
2. Discuss the key elements of a digital marketing strategy
3. Illustrate how the effectiveness of a digital marketing campaign can be measured
4. Demonstrate advanced practical skills in common digital marketing tools such as SEO, SEM, Social media, Google Analytics, Blogs and others